The diverse audience at SXSW, composed of tech enthusiasts, business innovators, and marketing specialists, provided the perfect platform to amplify the brand's message globally. To gain maximum exposure amid the energy of SXSW, Los Cabos Tourism strategically positioned itself at the Creative Industries Expo in the Global Pavilion.

An impressive whale sculpture served as the centerpiece and a symbol of the destination's commitment to eco-friendly tourism. This whale captured attendees' attention and invited visitors to leave their mark with positive messages and artwork. To inspire booth visitors, I was present to add the inaugural strokes to the sculpture, integrating my signature style and focus on augmented reality.

The start of 2023 has been remarkable, as I had the pleasure of promoting Los Cabos at the International Tourism Fair (FITUR 2023) in Madrid, Spain, from January 16 to 20. This prestigious event is one of the most significant in the global tourism industry. Los Cabos was represented by 16 companies from the hotel sector, DMC, and service operators, showcasing a wide array of luxury services, wellness, nature, meetings, and adventure. The destination anticipates welcoming around 8,000 European tourists as a result of this participation. At FITUR, I had the opportunity to collaborate with esteemed representatives of our destination, including Rodrigo Esponda, General Director of the Los Cabos Tourism Board (FITURCA); Quirino Ordaz Coppel, Mexico’s Ambassador to Spain; Rosa...