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Ivan Guaderrama at Digital Day Los Cabos: Fewer Tools, More Results
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Having access to AI is one thing. Getting the work finished takes a method.
On October 26, 2026, I’ll be speaking at Digital Day Los Cabos, hosted by FITURCA / Visit Los Cabos at Hacienda del Mar Los Cabos. My talk, “Fewer Tools, More Results,” is about going from an idea to a finished project with Claude and Codex.
About Digital Day Los Cabos
Digital Day Los Cabos reaches its 4th edition this year as part of the Los Cabos VIP Summit 2026. The theme of the day is marketing in the age of AI, and it is an invitation-only gathering. I’m honored to take part as a speaker.
Fewer Tools, More Results
New AI tools appear every week, and it’s easy to keep collecting them. My talk takes the opposite approach: fewer tools, used with a method, to get real work finished. Software that works. Automations that run. Content that gets published instead of staying in a draft.
I’ll share how we work with Claude and Codex to turn ideas into finished projects, with real examples of software, automation, and content. Then we’ll put it into practice in a workshop.
Ideas I’ll Bring to the Stage
A Reference Makes the Intention Visible
Ask an AI for “an electronic circuit” with text alone, and it has to guess. Add an image or a video, and it can see what you mean: the color, the form, the materials. A good reference points the way, but it doesn’t replace your judgment. The reference guides. The review decides.
My Story with Circuits
Part of my story is written in circuits: soldering and assembling them by hand. That same curiosity lives in my interactive art, where some pieces respond to touch thanks to embedded electronics and paintings come alive through augmented reality. Technology has always been part of how I bring an idea to life.
What Doesn’t Exist, We Build
What doesn’t exist, we build. And what exists but doesn’t work for us, we modify until it does.
That is where reverse engineering and integration come in, with two key pieces: MCP, which connects AI to the tools we already use, and the command line (CLI), where those tools run as commands.
From Information to a Decision
The path from information to action has three steps:
- Research: gather the information with tools like Firecrawl or Apify.
- Decide: AI plus human judgment.
- Execute: through integrations or Zapier.
AI speeds up every step, but the decision in the middle still needs a person.
Continuity Between Agents
Real projects don’t end in a single chat. I’ll show a real flow, from What’s in Cabo to social media and on to LinkedIn and Instagram, where each agent picks up the work from the same starting point instead of starting from zero.
Event Details
- Event: Digital Day Los Cabos, 4th edition
- Theme: Marketing in the age of AI
- Hosted by: FITURCA / Visit Los Cabos
- Date: October 26, 2026
- Venue: Hacienda del Mar Los Cabos
- Talk: “Fewer Tools, More Results: From Idea to Finished Project with Claude and Codex”
- Format: Talk, followed by a workshop to put it into practice
- Admission: By invitation
Thank You, FITURCA
Thank you to FITURCA for the invitation and for creating a space to share practical applications of AI in tourism.
About Ivan Guaderrama
I’m an artist based in Los Cabos and the founder of Ivan Guaderrama Studio. Technology has long been part of my creative journey, from Reality Painting, where painting meets augmented reality, to the augmented reality experiences I brought to the Los Cabos booth at SXSW. If you’ll be at Digital Day, I’d love to say hello.
